Services Marketing By Christopher Lovelock And Jochen Wirtz Pdf
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- Services Marketing: People, Technology, Strategy, 7th Edition
- Services Marketing: People Technology Strategy, 8th edition
- Services Marketing PEOPLE, TECHNOLOGY, STRATEGY CHRISTOPHER LOVELOCK JOCHEN WIRTZ. Sixth Edition
Services Marketing: People, Technology, Strategy, 7th Edition
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Services Marketing: People Technology Strategy, 8th edition
Publicada em 1 de nov de Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. Seja a primeira pessoa a gostar disto.
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Services Marketing PEOPLE, TECHNOLOGY, STRATEGY CHRISTOPHER LOVELOCK JOCHEN WIRTZ. Sixth Edition
New co-author Jochen Wirtz New streamlined structure slimmed down from 18chapters to 15, more tightly written. Primary targets MBA courses in services marketing, service management Upper division undergraduate courses same. Secondary targets with supplementary readings and cases MBA courses in public and nonprofit marketing Courses in tourism, hotel and restaurant marketing Courses in marketing at other professional schools. Not built around a central conceptual framework that must be builtthrough a pre-defined sequence of chapters. Instead, offers a toolbox of important concepts and theoreticalconstructs that have practical application to management.
Services Marketing: Concepts, Strategies, & Cases, 4th Edition
View larger. Download instructor resources. Additional order info. K educators : This link is for individuals purchasing with credit cards or PayPal only. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing.
Includes bibliographical references and index. ISBN alk. Marketing Management.