similarities and differences between qualitative and quantitative research pdf

Similarities And Differences Between Qualitative And Quantitative Research Pdf

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Qualitative and quantitative analysis are two fundamental methods of collecting and interpreting data in research. The methods can be used independently or concurrently since they all have the same objectives. They have some errors, and so using them concurrently can compensate for the errors each has and then produce quality results.

Published on April 12, by Raimo Streefkerk. Revised on February 15, When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative researc h deals with words and meanings.

Qualitative & Quantitative Research Similarities

Research roughly divides into two categories: qualitative research and quantitative research. Qualitative research deals in more abstract descriptions while quantitative research deals in numbers and actual hard data.

The way a hamburger smells, for example, is qualitative, while its weight in grams is quantitative. In spite of these key differences there are some major similarities between these two forms of research. One similarity between qualitative and quantitative research is that raw data is ultimately qualitative.

Even though numbers are unbiased, the researcher still has to choose some numbers and disregard others. So, while the numbers themselves are objective, the process of choosing them and justifying why they are more important than other numbers is qualitative, which makes all research qualitative to some degree.

While some qualitative data is simply a researcher's impressions, other qualitative data is "massaged" into quantitative data. Examples of this include surveys where people put their impression of something on a 1 to 5 scale; while the impressions are qualitative, they are expressed in a quantitative way.

This allows researchers to turn qualitative impressions into quantitative data. Both qualitative and quantitative research methods involve the researcher.

The difference is in how involved he is. In a qualitative anthropological study, for example, the researcher may "embed" himself with a group of people and write his impressions. In a quantitative medical study, though, the researcher will devise the study on her own. Either way, the researcher is involved in a qualitative manner at some stage of the project.

This is a key similarity between the two. The reality of quantitative and qualitative research is that most studies are mixed.

In order to get a full picture of a topic, a good researcher needs to use a combination of both raw data and individual impressions. This is the key similarity between qualitative and quantitative research -- they are both used in most academic studies. Sam Grover began writing in , also having worked as a behavior therapist and teacher.

His work has appeared in New Zealand publications "Critic" and "Logic," where he covered political and educational issues. Grover graduated from the University of Otago with a Bachelor of Arts in history. What Books Did Galileo Write? How to Conduct Social Science Research.

Quantitative Vs. Qualitative Research Essays. How to Define Research Design. Sam Grover Updated March 23, About the Author. Photo Credits.

Qualitative and Quantitative Research: Differences and Similarities

The distinction between qualitative and quantitative research is abstract, very general and its value is usually taken for granted. In contrast, this article attempts to show that the distinction between qualitative and quantitative research is unclear, poor and therefore of limited value and that its popularity risks leading to unfortunate consequences. Various arguments are presented for this conclusion. For example, it is argued that the heterogeneity of different stand-points on important issues among qualitative researchers for example with respect to the use of quantification and causal analysis makes the distinction as such unstable. Moreover, the presence of substantial overlap between many features of qualitative and quantitative research often makes it difficult to separate qualitative and quantitative research. It is also shown that three obvious ways of making the distinction between qualitative and quantitative research are unsatisfactory.

Difference Between Qualitative and Quantitative Research

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Research is the most widely used tool to increase and brush-up the stock of knowledge about something and someone. While the qualitative research relies on verbal narrative like spoken or written data, the quantitative research uses logical or statistical observations to draw conclusions. In a qualitative research, there are only a few non-representative cases are used as a sample to develop an initial understanding.

Qualitative vs. quantitative research

What Are the Similarities Between Qualitative & Quantitative Research?

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Qualitative Methods. Quantitative Methods. Methods include focus groups, in-depth interviews, and reviews of documents for types of themes. Primarily inductive process used to formulate theory or hypotheses. Primarily deductive process used to test pre-specified concepts, constructs, and hypotheses that make up a theory. More subjective: describes a problem or condition from the point of view of those experiencing it. More objective: provides observed effects interpreted by researchers of a program on a problem or condition.

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of research are the most popular forms a business uses. Qualitative research seeks to understand why people react and how they feel about a specific situation. Quantitative research measures numerical results to help predict possible outcomes.

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    Research roughly divides into two categories: qualitative research and quantitative research.

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