advantages and disadvantages of secondary data collection methods pdf

Advantages And Disadvantages Of Secondary Data Collection Methods Pdf

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Secondary Data

Secondary data is an important terminology used in research studies where the collected data is of two types that include the primary data and secondary data. The primary data is the data which is collected by the user or researcher himself based on his research question. Generally, the sources for secondarily collected data include the information collected by government organizations, censuses, the records of companies and the other record which were originally collected for other research studies to meet different purposes. There are different advantages and disadvantages of the secondary data which is used in different studies. This essay covers some important advantages followed by some disadvantages of the secondary research data.

Advantages and Disadvantage of Primary Data and Secondary Data

The first advantage of using secondary data SD has always been the saving of time Ghauri, Not enough with this, in the so called Internet Era, this fact is more than evident. In the past, secondary data collection used to require many hours of tracking on the long libraries corridors. New technology has revolutionized this world. The process has been simplified.

Secondary data refers to data that is collected by someone other than the primary user. Secondary data analysis can save time that would otherwise be spent collecting data and, particularly in the case of quantitative data , can provide larger and higher-quality databases that would be unfeasible for any individual researcher to collect on their own. However, secondary data analysis can be less useful in marketing research, as data may be outdated or inaccurate. Government departments and agencies routinely collect information when registering people or carrying out transactions, or for record keeping — usually when delivering a service. This information is called administrative data. A census is the procedure of systematically acquiring and recording information about the members of a given population. It is a regularly occurring and official count of a particular population.

Home Consumer Insights Market Research. Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research. Secondary research includes research material published in research reports and similar documents. These documents can be made available by public libraries, websites, data obtained from already filled in surveys etc. Some government and non-government agencies also store data, that can be used for research purposes and can be retrieved from them. Secondary research is much more cost-effective than primary research, as it makes use of already existing data, unlike primary research where data is collected first hand by organizations or businesses or they can employ a third party to collect data on their behalf.


researcher performing an analysis of data collected by a research team with whom he or Advantages and Disadvantages of Secondary Data Analysis interviews and using qualitative data methods rather than the quantitative techniques.


Advantages and disadvantages of secondary data collection nowadays

In a time when data is becoming easily accessible to researchers all over the world, the practicality of utilizing secondary data for research is becoming more prevalent, same as its questionable authenticity when compared with primary data. These 2 types of data, when considered for research is a double-edged sword because it can equally make a research project as well as it can mar it. In a nutshell, primary data and secondary data both have their advantages and disadvantages.

Research is about gathering data so that it can inform meaningful decisions. In the workplace, this can be invaluable in allowing informed decision-making that will meet with wider strategic organizational goals. However, research comes in a variety of guises and, depending on the methodologies applied, can achieve different ends. There are broadly two key approaches to research — qualitative and quantitative. Qualitative Research is at the touchy-feely end of the spectrum.

Secondary data

If you know the advantages and disadvantages of secondary data, you can make informed decisions and create future-oriented strategies. Wherever you work — in business, marketing, research, or statistics, secondary data sources can help you optimize your current and future results. Secondary data is the data that have been already collected for another purpose but has some relevance to your current research needs.

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